Sizzler is a U . S .-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some within the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is made up of a lot more than 270 locations through the U.S. Most of Sizzler’s U.S. locations have been in the West.
Within the late 1970s and early 1980s, Sizzler Steakhouse Menu promoted steak and combination steak dinners with an optional salad bar. The restaurant desired to give customers the feel of a full-service restaurant at a cost slightly more than a fast food chain. To regulate costs, many restaurants had in-house meat cutters that will cut steaks and grind beef. To the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions including all-you-can-eat fried shrimp, the chain expanded its salad bar into a full buffet promoted since the “Buffet Court.” Patrons started to use the buffet as being a meal as opposed to an add-to an entree. In response, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to flee costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. During the late 1990s, new management upgraded the standard of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A brand new restaurant concept was made, having a lighter and much more open dining-room. The modifications were with a new menu. In an effort to go back to its roots, steaks, seafood, and the salad bar were emphasized, while the all-you-can-eat buffet was eliminated in a few locations, nevertheless it still remains today in lots of others.
Inside the 1990s, Sizzler ran upscale locations with all the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it was planning to take action against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over using the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced which a US management group led by the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where the chain was founded, but transferred to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours International this year, all locations outside the United States are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from the late 20th century towards the 2000s. In the 2013 financial year Collins Foods reported stalling revenue for their Sizzler operations around australia, blaming the downturn from the casual dining luoecw in the nation, as well as the decrease in visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the value of Sizzler by AU$37.5 million. Within an investors meeting by Collins Foods, CEO Graham Maxwell states: “We will no longer consider Sizzler to become a strategic growth prospect in Australia and thus we is definitely not investing further capital”. Collins Foods began to close numerous Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China