They are saying that green may be the new black. But don’t for just a moment feel that finding color inspiration by nature starts and ends with the color green! Becoming environmentally friendly definitely holds great potential, especially considering how far this movement can go towards protecting nature and all sorts of its beauty. However the degree in which color can be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an endless supply of inspiration for brand new ideas and ways to choosing color. Stop and think for just a moment from the sheer assortment of natural landscapes that can be found across the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are typical places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations to be that way because we’re used to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us in the earth and sky.
Stretch your imagination and concentrate on the way color combinations seen in nature change together with the changing seasons. Picture a green tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter season.
Now take that same rolling hill loaded with flowers and imagine the way changes not from season to season, but daily. Picture in your head those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. See how even everyday alterations in the weather conditions can trigger new bursts of color inspiration?
The very next time you’re searching for the ideal color combination for the fashion or graphic designs, a client’s brand, or perhaps for the launch of your new product that promises to save our planet, let nature inspire you. It’s everywhere you look even when you’re placed in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is not hard utilizing your Pantone color system!